3 Tips to Move Your Customers From the Consideration to the Conversion Stage
With today’s competitive e-commerce landscape, it’s become increasingly difficult to generate sales and achieve sustainable business growth. To increase brand awareness and acquire customers, business owners are having to go an extra mile. We’ve written three effective strategies to help you
Omnichannel vs. Multichannel Strategy
What is an Omnichannel Strategy? An omnichannel strategy is a customer-focused strategy that provides a seamless experience between various channels. Omnichannel strategies are used for marketing, customer service, and sales. This type of strategy enables synchronization of data and information from
The Importance of Order Confirmation Emails
Order confirmation emails are often overlooked or thought of as boring. However, with an average open-rate of 60%, these emails are crucial for both parties; the business and the consumer. On one hand, you need to confirm that the order
Three Ways to Make Your E-Commerce Greener
Why do we need Green E-Commerce? The rapid increase in e-commerce businesses has negatively impacted the environment. Cardboard packaging, freight movement and gas emission are three of the biggest ways e-commerce businesses have contributed to climate change. With a shift in
