3 Tips to Move Your Customers From the Consideration to the Conversion Stage
With today’s competitive e-commerce landscape, it’s become increasingly difficult to generate sales and achieve sustainable business growth. To increase brand awareness and acquire customers, business owners are having to go an extra mile. We’ve written three effective strategies to help you
Omnichannel vs. Multichannel Strategy
What is an Omnichannel Strategy? An omnichannel strategy is a customer-focused strategy that provides a seamless experience between various channels. Omnichannel strategies are used for marketing, customer service, and sales. This type of strategy enables synchronization of data and information from
3 Tips to Bring Your Product to the Market
With an industry as big and as competitive as the e-commerce one, bringing a new product to the market can be very challenging. Knowing how to promote it, price it and launch it is key to make it up for
The Importance of Order Confirmation Emails
Order confirmation emails are often overlooked or thought of as boring. However, with an average open-rate of 60%, these emails are crucial for both parties; the business and the consumer. On one hand, you need to confirm that the order
Five Ways to Boost Customer Satisfaction
In the traditional sales scheme, customers are greeted by a friendly salesperson who tailors to their needs, budgets and personality. They leave the store having purchased their item and feeling happy; that is what we will call offline customer satisfaction. Customer
