It’s now easier than ever to shop online, in just a few clicks, from anywhere! With the e-commerce market multiplying exponentially, consumer behavior is also constantly evolving. Whether you’re a business owner or a consumer, it is important to stay up to date with the latest e-commerce trends in the industry. 

Here’s what you need to know in 2023:

Accelerated Use of Mobile Shopping

At the start of the e-commerce shopping trend, we still had to use our desktops or laptops to go to our preferred websites and shop our desired products. Now, with the rise of mobile shopping applications and website optimizations, it is easier than ever to shop from anywhere, with just your mobile device. Consumers love this solution – pulling your phone out of your pocket, finding what you want or need in less than 5 seconds and purchasing it within 30 seconds. 

Personalization

We’ve already said loads about this – but it’s true! Customers, or people in general, long for personalization. Personalized shopping experiences make the whole process easier and much more enjoyable. Product recommendations, rewards or discounts and a wider variety of payment options are all strategies to customize your client’s experience.  

Artificial Intelligence

With that, artificial intelligence (AI) can also greatly help personalize your customers’ experience. AI can collect data on customers within seconds; demographic and psychographic information, purchasing behaviors, shopping and product preferences. Brands are now using AI tools to help grow their businesses in exponential ways. 

Subscriptions help retain loyal customers

Lately, brands have started adopting a subscription-based strategy. Online retailers offer their customers subscriptions or memberships to save money, by giving membership discounts, rewards and special offers. This not only creates a sense of community for your brand’s customers, but it also allows you to grow your profit and keep your customers loyal to your brand. 

Consumers are choosing brands that align with their beliefs

Global issues such as environmentalism highly impact the retail and shopping industry. In fact, consumers are choosing brands that align with their individual values. It is important to showcase your brand value to your customers so you can attract the ones that will stay loyal to your brand and create a sense of community.