Order confirmation emails are often overlooked or thought of as boring. However, with an average open-rate of 60%, these emails are crucial for both parties; the business and the consumer. On one hand, you need to confirm that the order was completed so your business can start preparing it, and on the other hand, you need to let your customer know that their items are being taken care of. 

What is an Order Confirmation Email? 

Sellers or merchants send an order confirmation email to their customers after they checkout and pay for an order. This is a direct result of an action taken by the customer on your site, and is usually an automated process. 

Order confirmation emails include the order confirmation details: date of order, product detail, total cost of purchase, billing information, shipping address and estimated delivery date. 

Why are Order Confirmation Emails Important?

1.   Keeps Customers in the Loop

When you send an order confirmation email, it allows customers to stay in the loop regarding their order. Including estimated delivery date, shipping provider, customer service contact details in the order confirmation gives your clients the necessary confirmation, assurance and next steps while they wait for their order. 

2.   Boosts Customer Satisfaction

Although your customer would have already purchased an item from your business, receiving an order confirmation email builds trust and loyalty. It provides assurance to the customers that they were not scammed, and it allows them to double-check their order in case of any mistakes. 

3.   Loyalty brews long-term relationships

Like any other relationship, loyalty in a consumer-merchant relationship goes a long way. Instant communication and back-and-forths with your customers helps you establish trust and loyalty. As you keep sending order confirmation emails to your customers, you will increase your chances of customer retention. 

Go ahead and design your order confirmation emails to add all the necessary information discussed here. Make sure to automate this email so your customers receive it immediately after they complete their purchase.